Content strategy is a discipline grounded in data, process and business results. Yet I fear, when you say “strategy” to someone they imagine people lounging about dreaming of ‘blue sky thinking’ and fluffy clouds. Of course content strategy does involve lots of thinking, ideas and creativity. … [Read more...]
How a simple content landing page revived a dead blog from 181 visitors to 4,242 visitors and more…
Today I'm going to show you how I relaunched The Worldbuilding School from a dead and dying blog into a popular worldbuilding website. And, how I increased it's traffic... in one weekend. Without spending a penny on marketing. The Worldbuilding School is a website dedicated to helping authors, … [Read more...]