Settling on the business name for the dance school wasn’t difficult. We knew we didn’t want it to limit the business to either just Helen or a narrow geographic area yet it also had to be aspirational.
So “Helen’s School of Dance” was straight off the list as was anything with Huddersfield in it which is why we chose “Pennine Academy of Dance”.
The difficult part came in designing a logo that matched these elements.
Here are some of the first concepts:
Here’s the final logo design: