Pennine Academy of Dance teaches ballet, tap, acrobatics and street dance to students of all ages. From 3+.
Its Principal and Founder is Helen Snowden, a Royal Academy trained dance teacher. Helen has spent the last 2 years of her life teaching dance and has taught with a number of prestigious organisations.
From London’s Step into Dance to Leed’s Phoenix Dance Theatre.
There is a big disclaimer to be put forward. Helen is my wife and what this case study will show you is the potential of Pen9 Creative.
When Helen first set up the dance school it was completely from scratch. So it was down to Pen9 Creative to plan, design and build a brand from scratch. This included everything from brand name through to the flyer and clothing.
Pennine Academy of Dance is the second dance project I’ve done for Helen (Street Freeze being the first) and we quickly settled on the name. Below you can see the projects I've done for PAD: